About Us

SIVOO provides IT infrastructure for IP video, and has created a Digital (media) Asset Management [DAM] solution to accept, digitize, serve, and monetize video across distribution channels including Internet, mobile, IPTV, and cable using Internet Protocol (IP).

Our proprietary solution is called CEDaR, which is an acronym describing the lifecycle of IP-managed video (Capture, Encode, Distribute, and Report). CEDaR leverages what we call “cluster-in-cloud computing” in order to radically transform this life-cycle from a cost-intensive, geographically specific, and hardware-dependent process to a cost efficient, decentralized, and software based process that resides in the “cloud”.

CEDaR creates digital video assets from any format or source including Satellite, Internet stream, hard media, or digital file; encodes captured video into any one or multiple specifications like CableLabs, Flash, Windows Media, Quicktime, H.264, MPEG2, etc.; distributes these assets to any IP video or broadcast distribution outlet; and tracks the views & monetization of assets in a single report.

With CEDaR, video assets are easily and automatically managed and distributed by and between MSOs, content aggregators, and distribution outlets. CEDaR allows customers to pull video assets between locations as either a file or as a browser-based stream-link. CEDaR can also push video assets to Internet sites like YouTube and MetaCafe, mobile platforms like Verizon V-Cast, IPTV providers like Verizon FIOS TV and Verismo, and cable companies like Comcast.

CEDaR distribution outlets include AOL, Brightcove, Charter Communications, EyeSpot, Grouper, Guba, HotWire, iFilm, iTunes Podcasts, Joost, JumpCut, JumpTV, MediaMelon, MetaCafe, MobiTV, MySpace, SES Americom, Terra, Verismo, Verizon FIOS TV, Verizon V-Cast, Videoegg, Vimeo, VOY, VSocial, and YouTube. SIVOO is actively growing its distribution reach.

SIVOO receives fees from both processing video through CEDaR and advertising revenue-share generated by views across the CEDaR distribution outlets.