Corporate

PHILADELPHIA, Feb. 12 /PRNewswire-FirstCall/ — SIVOO(TM) Holdings

(Pink Sheets:  SIVO), creators of the CEDR technology platform for IP video

management announced today that it has entered into a three-year technology

services agreement with JumpTV Inc. (TSX, AIM: JTV). This multi-year

strategic relationship leverages SIVOO’s CEDR technology platform to create

Video-On-Demand (VOD) assets from JumpTV’s extensive streaming content

offering of over 10,000 live sports events per year from over 175 sports

properties and 250 channels from 70+ countries.

 

SIVOO will turn a large portion of high-demand Sports and Latin

American content from JumpTV into Video-On-Demand and will manage the

distribution of this video to JumpTV and their partners. “The CEDR

technology platform provides JumpTV with the ability to leverage their

existing video assets into multiple distribution channels as

Video-On-Demand in order to reach the largest possible audience,” said

Christopher Myers, SIVOO’s president and chief operating officer.

 

“The relationship with SIVOO is a prime example of the ways JumpTV is

embracing new technologies, platforms and relationships worldwide to better

serve our users and to help expand the base of potential advertisers

everywhere,” said Jordan Banks, CEO of JumpTV.

 

Burhan Fatah, Ph.D., SIVOO’s founder and chief executive officer added

that “this agreement is the cornerstone of our goal to lead in the market

for IP video technology services. We are very proud to have JumpTV as a

partner because of their leadership in Internet video and the outstanding

quality of their content.”

About SIVOO

Founded in 2000, SIVOO, Inc. operates the first Internet TV network of

multicultural on-demand entertainment, and has created CEDR, an end-to-end

solution to encode, distribute, and monetize video across distribution

channels including Internet, mobile, and IPTV. With SIVOO, video assets are

easily and automatically managed and distributed to Internet sites like

YouTube and MetaCafe, mobile platforms like Verizon V-Cast, cable outlets

like Charter Communications broadband, and IPTV providers like Verizon FIOS

TV and Verismo.

 

About JumpTV

 

JumpTV (www.jumptv.com, www.collegesportsdirect.com) is a world leading

broadcaster of sports and international television over the Internet.

JumpTV streams over 10,000 live sports events per year in partnership with

over 175 sports properties and also streams over 250 television channels

from 70+ countries around the world. JumpTV delivers its users full-screen

sports, news and entertainment content on a real-time basis to all corners

of the globe via ordinary Internet connections on their home computers and

laptops.